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Architectural Photography: Iconic Build – 21 Palmer Street, London

CLIENT: Iconic Build – 21 Palmer Street, London
JOB TYPE: Architectural photography
JOB DETAILS: Over an extended period, visit the site regularly to capture images of the project at various stages of progress.

I’m excited to share this entry, as the project for Iconic Build began in early 2020. However, due to Covid, unforeseen setbacks, and the technical complexity of the work, I made my final visit to the site in May 2024. This journey has spanned several years, involving immense work, dedication, and creativity.

Throughout the project, I visited the site over 40 times. Each visit brought new challenges and opportunities to document the progress. One of the most memorable moments was a three-day time-lapse video shoot to capture a unique aspect of the build. While I can’t dive into the technical details, this work had never been attempted in the UK and is only the second of its kind globally!

LONDON Architectural Photography

The project involved refurbishing every floor of a building to an exceptional standard, plus adding a new floor. On paper, this may sound like a simple renovation, but the reality was far more complex. Every decision required meticulous planning, and the execution demanded precise attention to detail. The technical and logistical hurdles were immense, so careful navigation was necessary at every turn.

The images I’m sharing are a small selection from the entire project, showcasing various stages of the transformation. These include shots of the building’s initial state, the setup for major changes, and the stunning finished result. The final client gallery featured over 920 carefully selected images, highlighting the scale, complexity, and beauty of this unique project.

The time-lapse video, capturing the project’s dynamic progression, is still being fine-tuned. I’m excited to share it soon and hope to reveal it shortly. Stay tuned—it’s definitely worth the wait! Once finalized, the video will showcase the transformation in detail, offering an exclusive look at the progress. Check back soon for the full reveal!

It’s been an incredible experience to be part of such a groundbreaking undertaking, and I’m proud of the role I played in documenting it all.

Architectural Photography
Looking to elevate your marketing or website with this style of imagery? Contact me today to discuss how I can help bring your vision to life – Contact Me
CLIENT: Iconic Build – 21 Palmer Street, London
JOB TYPE: Architectural photography
JOB DETAILS: Over an extended period, visit the site regularly to capture images of the project at various stages of progress.

If you think Iconic Build could help you with your next big project, then head over to their website below. Additionally, be sure to let them know where you heard all about them and their impressive work.
https://www.iconicbuild.co.uk

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