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Architectural Photography: RPA:Group – Sephora, Westfield

CLIENT: RPA:Group – Sephora, Westfield, White City, London
JOB TYPE: Architectural
Photography
JOB DETAILS: Architectural Photography capturing the design of Sephora’s flagship store in West London for the RPA:Group.

I’ll admit, I’m not very familiar with makeup brands, but when an enquiry came in asking me to visit Sephora in West London, my wife was absolutely thrilled. As soon as I heard the name, I recognized this was a significant project. Nearly 20 years after Sephora left the UK retail market, the brand made its highly anticipated return with a new flagship store at Westfield White City. To manage such a major project, they needed a company with the scale and expertise to handle it—enter RPA:Group.

The assignment was simple: visit the site and capture key design elements. However, I aimed higher, asking about standout features worth highlighting for press or social media to boost buzz around the reopening.

Visiting third-party locations often brings logistical challenges and potential miscommunication. This site was more complex than usual, with tight schedules and coordination demands. Staying adaptable, I managed issues directly, sparing the client from minor concerns and keeping the project on track.

Despite the unforeseen obstacles, the experience proved rewarding. The Sephora flagship store was stunning, with a sleek, modern design that perfectly aligned with the high-end makeup brand’s reputation. It was a pleasure to photograph such a vibrant, well-designed space.

Tearsheet taken from company webpage.

In the end, I delivered 56 high-quality images, each carefully showcasing the store’s standout features and design elements. Additionally, I captured video footage for use in social media posts. Both the images and videos were intended to help RPA:Group highlight their impressive work on the Sephora project in marketing materials and across digital platforms.

Architectural Photography
Looking to elevate your marketing or website with this style of imagery? Contact me today to discuss how I can help bring your vision to life – Contact Me
CLIENT: RPA:Group – Sephora, Westfield, White City, London
JOB TYPE: Architectural
Photography
JOB DETAILS: Architectural Photography capturing the design of Sephora’s flagship store in West London for the RPA:Group.

If you think RPA:Group could help you with your next big project, then head over to their website below. Additionally, be sure to let them know where you heard all about them and their impressive work.
https://therpagroup.com/

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