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Event Photography: Let’s Ride/British Cycling, London

CLIENT: Let’s Ride/British Cycling
JOB TYPE: Event photography
JOB DETAILS: Join an organised group ride and capture images of the location and participants for use in marketing materials.

During the London 2012 Olympics, I became so absorbed in work that I missed the chance to attend any events or visit the iconic venues. So, when British Racing invited me to Queen Elizabeth Olympic Park, I felt a surge of excitement. This invitation gave me the perfect opportunity to finally experience the park and work on something truly special. Given the park’s Olympic significance, this assignment felt even more meaningful.

The focus of the assignment was Let’s Ride, a British Cycling initiative aimed at creating community hubs for cycling enthusiasts across the UK. The project’s goal is to bring people together to explore cycling routes, encouraging healthier lifestyles while promoting a shared passion for cycling. It was an incredible fit for me, as it combined my love of cycling with the exciting challenge of capturing action-packed moments.

I got plenty of steps in that day, racing ahead of the group to capture the shots I needed. Whether it was a candid laugh or an intense action shot, I kept moving to get it all. Despite the physical challenge, I enjoyed the assignment, and the clients loved the images. The event’s vibrant, fast-paced atmosphere made it even more exciting to be a part of.

The vibrant and moderate-paced atmosphere of the event made it even more exciting to be part of. The energy of the participants, the joy of cycling, and the sense of community were all beautifully captured in the images. The final gallery included 65 individual images, each one showcasing the essence of the Let’s Ride initiative, from the smiles of the riders to the thrill of the ride itself. Each image told a story of connection, health, and passion for cycling.

Event Photography
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CLIENT: Let’s Ride/British Cycling
JOB TYPE: Event photography
JOB DETAILS: Join an organised group ride and capture images of the location and participants for use in marketing materials.

To learn more about British Cycling and their initiatives, visit their website here:
https://www.britishcycling.org.uk/

Interested in joining your local Let’s Ride group? Visit their site for details on upcoming rides:
https://www.letsride.co.uk/

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